Digital marketing is crucial as it connects a business with its customers when they are online, and is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO and PPC, on social media with social media marketing,Digital marketing is crucial as it connects a business with its customers when they are online, and is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO and PPC, on social media with social media marketing,Digital marketing is crucial as it connects a business with its customers when they are online, and is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO and PPC, on social media with social media marketing,